Want to deliver a killer presentation?
Well, what you don’t do is just as important as what you do do.
Here are the 3 critical mistakes amateur presenters make:
1. Full sentences on slides
The number one scourge of business presentations the world over is misuse of PowerPoint slides.
Sadly the PowerPoint software often gets the blame. The real culprit, however, is a misunderstanding of the purpose of slides.
Slides exist to support the presenter. Unfortunately many business people use the slides as the driver of their presentation and take on the support role themselves.
When we make slides the driver of the presentation, and fill them with reams of text, we make our speech difficult for the audience to understand.
The audience will struggle to understand our presentation because we are asking them to divide their attention between what we are saying and what is written on our slides.
We’ve taken the time to write lots of text on our slides so the audience thinks they are important. Additionally, you are talking so the audience wants to listen to you. The audience is trying to listen and trying to read at the same time.
No one can do both effectively.
Have you ever tried to read an interesting magazine article while someone is talking to you?
Make it easy on your audience and don’t write lots of text on your slides.
2. Memorizing your presentation word for word
Good presenters connect with their audience.
They connect with their audiences because they are human and the audience relates well to the presenter.
Memorizing your presentation word for word sounds like a good idea. If you remember every word of your presentation it will sound good, right?
Trouble is, knowing your presentation word for word and never making a mistake makes you appear robotic. Worse still is forgetting something you memorized which causes you to panic.
The result?.. The connection with your audience is lost.
3. Overuse of the laser pointer
There is nothing worse than a presenter who simply reads their slides to the audience.
Except, someone who reads their slides to the audience while highlighting the line they are reading with the laser pointer.
Not only are you patronizing the audience by reading to them, you are adding insult to injury by deliberately showing them which line you are reading.
Just. Don’t. Do. It.
What do you think? What are some terrible presentation mistakes you’ve seen?